Fact checking
Every review is checked against three independent sources before it is published. These usually include the operator's own website, its licensing authority's public record, and at least one external source — typically a regulator notice, a payment provider's documentation, or a public complaint record. If sources disagree, we say so, and we weight the primary source (usually the regulator) above downstream reporting.
Numeric claims are the single most common source of error on affiliate sites. We treat percentages, dates, and currency amounts with extra care: each one is linked to a source in our internal review tracker, and we re-check these numbers at least every six months. If a figure appears on a page without a known provenance, it is a bug and we remove it.
Images on the site are treated with the same care as text. Screenshots of operator interfaces are dated and tagged with the device and browser they were taken on; game artwork is used under the operator's or provider's own licensing terms where applicable, otherwise it is omitted. We do not use stock photography of 'excited players' or chip stacks on pages where real information would serve the reader better.
Sponsored content
We do not accept sponsored content. We do not publish paid-for 'reviews', we do not sell listings in our top-of-list comparisons, and we do not accept payment to position an operator above another. The only commercial relationship we have with operators is through affiliate networks: when a reader clicks through from our site and signs up, the operator pays the network a commission that is partly passed to us. That commission does not change which operators we recommend.
This policy is strict because the industry's track record on sponsored content is poor. Across the affiliate publishing market as a whole, it is common to find pages that are indistinguishable from advertisements but that do not disclose their nature. We think this is a reason the sector has a credibility problem, and we are not interested in contributing to it. If you ever see a page on our site that reads like an advertisement, please send us the URL and we will fix it.
Principles
Three principles guide the way we write. First, reader interest sits above commercial interest, even when the two conflict. Second, factual claims need a source and that source is noted internally; opinions are flagged as opinions, not disguised as facts. Third, we would rather omit information than guess. 'We do not know' is a legitimate editorial outcome.
In practical terms, this means we do not publish rumours about operator incidents, we do not call a bonus 'the best' without a measurable comparison, and we do not add filler paragraphs to pad word count. If a page is short, it is because the subject is small.
A fourth, unspoken principle is to prefer dry writing to exciting writing. The online gambling market is already excitable enough; adding to the noise does not help readers who are trying to make a sober choice. Our editorial voice is close to that of a consumer magazine: factual, slightly dry, and willing to be boring if the subject matter calls for it.
Update cycle
Review pages are revisited at least twice a year. Pages about volatile subjects — bonus terms, payment method support, licensing status — are reviewed quarterly. Every review carries a visible 'Updated' date; if the date is more than six months old on a page about a currently operating brand, that is a flag for the editorial team, not an acceptable state.
The update cycle includes a formal re-read of each page by someone other than the original author. This matters because original authors become attached to their own prose and often fail to see where it has aged badly. A second reader with no stake in the earlier draft usually catches the stale lines in the first ten minutes.
Updates are logged in the page history inside our content management system, which is not public but is available on request to journalists working on stories about the publishing side of the industry. If you are a reader who simply wants to know when a page was last changed, the 'Updated' date near the top of the page is the authoritative answer.